ProtectAds monitors your Microsoft Advertising traffic in real time, blocks fake clicks from bots, competitors and click farms, and automatically excludes the offending IPs from your Bing Ads campaigns.
Any paid-search network attracts invalid traffic. Pixalate’s Q1 2025 benchmarks found 19% of desktop web ad clicks in North America were invalid, while Juniper Research estimated ~22% of digital ad spend (about $84 billion) was lost to fraud in 2023 — projected to reach ~$172 billion by 2028. We bring the same rigorous protection we apply to Google Ads to Microsoft Advertising too. Pixalate, Juniper Research.
Automated traffic and headless browsers generating fake clicks.
Repeated click patterns that point to a competitor.
Repeated clicks from the same source in a short window.
Blocks sources that rotate between IP addresses.
Exposes spoofed signatures.
Every click is scored the moment it happens.
See exactly what was blocked, per campaign, with the same transparency as Google Ads.
The script scores every Bing Ads click in real time.
Fraudulent IPs are added automatically to your campaign exclusions.
Every block is logged and explained in your dashboard.
Add Microsoft Advertising protection and keep your spend on real visitors.